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THE 2014 PLUNGE CULTURE & CREATIVITY CONFERENCE COMES TO MIAMI WITH A STELLAR LINEUP OF SPEAKERS, A CULTURE CLASS & BUSINESS COMPETITION, A MOVIE PREMIERE WITH Q&A, FITNESS CLASSES, CELEBRITY HOSTED DINNERS, RECEPTIONS AND MEET AND GREET NETWORKING SESSIONS

AN AUTHOR, FILM DIRECTOR, TECH EXPERT, JOURNALIST, SPORTS CEO, MARKETING SPECIALIST AND GREEN LIVING ADVOCATE TAKE PART IN THE FIRST PLUNGE CULTURE & CREATIVITY CONFERENCE NOVEMBER 6–8 AT THE EDEN ROC MIAMI BEACH

November 4, 2014, New York, New York – The 2014 Plunge Culture & Creativity Conference, produced by Film Life in association with the Greater Miami Convention & Visitors Bureau (GMVB), invades Miami Beach this week with an innovative lineup of speakers, culture classes, fitness classes, meet and greets and more. The Eden Roc Miami Beach will host Plunge from November 6- 8, to include Plunge Talks and Meet and Greets with green living expert and author Danny Seo, Frans Johansson, HBO Executive Lucinda Martinez, author of The Medici Effect, journalist Mimi Valdés, USA Track & Field CEO Max Siegel and Tech Communications expert Vic Hyder, will be part of the inspiring lineup. Black Enterprise will host the “Innovation Slam” Competition, where finalists will present their out-of-the-box idea to the public with an opportunity to gain advice for industry experts. Conference attendees will also have the opportunity to participate in DJ Classes, presented by the Scratch DJ Academy, exclusive dinner hosted by Salli Richardson and Dondre Whitfield, daily Plunge Fit Yoga classes and a special advanced screening of Gina Prince Bythewood’s upcoming film, Beyond the Lights.

The 2014 Plunge Culture & Creativity Conference schedule is as follows:

Thursday, November 6th
“It’s So Miami” Welcome Reception
Tickets:
https://www.eventbrite.com/e/its-so-miami-welcome-reception-tickets-13191992605

Join the tastemakers and leading executives from around the country for the official conference kick-off party at the Eden Roc’s Ocean Garden Pool. Celebrate the flavors of Miami with hors d’oeuvres prepared by the Eden Roc’s top rated chef and an open bar featuring specialty cocktails and premium spirits.

Friday, November 7th

9:30 AM

TALK: FRANS JOHANSSON, Author, “The Medici Effect” & Entrepreneur
Tickets:
https://www.eventbrite.com/e/talk-frans-johansson-on-how-diversity-drives-innovation-tickets-13566055437

Discusses the breakthroughs that happen at the intersection of ideas, concepts and cultures and how diversity drives innovation.

11:30 AM

INNOVATION SLAM *** Free Community Event
Register:
https://www.eventbrite.com/e/innovation-slam-free-community-event-tickets-13565710405

Black Enterprise magazine showcases six entrepreneurs with new products and ideas. Which ones will ultimately make it to market and the pages of Black Enterprise? Come be the judge!

2:30 PM

TALK: DANNY SEO, Green Lifestyle Expert
Tickets:
https://www.eventbrite.com/e/talk-danny-seo-on-innovative-ways-for-a-greener-lifestyle-tickets-13191771945

Do you want to live a healthier lifestyle. Danny will discuss the importance of sustainability and innovative ways for a greener lifestyle.

4:30 PM

TALK: LUCINDA MARTINEZ, SVP Multicultural Marketing, HBO
Tickets:
https://www.eventbrite.com/e/talk-lucinda-martinez-svp-multicultural-marketing-hbo-presents-found-in-translation-tickets-14078989637

This talk, “Found in Translation,” will take you on an exploration of the ever-changing multicultural landscape, the ‘new minority’ and what it means for our marketplace and ourselves.

9:00 PM

EXCLUSIVE DINNER, hosted by Salli Richardson-Whitfield & Dondre Whitfield ***Passholders ONLY; SOLD OUT

Dine at award-winning restaurant Juvia, helmed by celebrated chef Laurent Catineaux. The prix-fixed dinner features five appetizers served family style, your choice of individual entrée and dessert, beer and wine. Round-trip bus transportation included.

Saturday, November 8th

9:30 AM

TALK: VIC HYDER, Chief Operating Officer, Silent Circle
Tickets:
https://www.eventbrite.com/e/talk-vic-hyder-silent-circles-chief-operating-officer-tickets-13588318025

Vic Hyder enlightens us about secure communication over android devices, and the Blackphone named one of the top 10 technology breakthroughs of 2014.

11:30 AM

TALK: MAX SIEGEL, Nascar’s ‘Rev Racing’ owner, CEO, USA Track & Field
Tickets:
https://www.eventbrite.com/e/talk-max-siegel-nascars-rev-racing-owner-ceo-usa-track-field-tickets-13588749315

Talks diversity in sports and entertainment.

2:45 PM

TALK: MIMI VALDÉS, Creative Director/VP of Pharrell’s company, “i am OTHER”
Tickets:
https://www.eventbrite.com/e/talk-mimi-valdes-creative-directorvp-i-am-other-tickets-13762946343

Hear the story behind how Pharrell Williams’ “Happy” inspired the world.

4:30 PM

CULTURE CLASS: How to Scratch Like a DJ
Tickets:
https://www.eventbrite.com/e/how-to-scratch-like-a-dj-tickets-13715033033

Experience what it’s like to be a DJ at this interactive, instructional and social workshop taught by instructors from the world-famous Scratch DJ Academy, founded by Jam Master Jay of Run DMC.

9:00 PM

PLUNGE PREMIERE: “BEYOND THE LIGHTS”
Tickets:
https://www.eventbrite.com/e/screening-of-beyond-the-lights-qa-with-writerdirector-gina-bythewood-tickets-13269755195

Attend an advanced screening of writer/director Gina Bythewood’s latest work – a story about a music artist on the brink of stardom – starring Nate Parker, Gugu Mbatha -Raw, Danny Glover and Minnie Driver, courtesy of Relativity Media. There will be a Q&A with Bythewood to follow. The film opens nationwide, November 14, 2014

Friday and Saturday, November 7th & 8th, 7 a.m. – 8 a.m.

Plunge Fit; Location: Eden Roc Beachfront
Budokon Yoga class led by Barbara Alfonzo, creator of Healthy Sexy Green. There is nothing like doing yoga on the beach – designed to establish more efficient patterns of moving, thinking and living.

The Plunge Culture & Creativity Conference is a multicultural networking event showcasing extraordinary people credited with groundbreaking work in the arts, entertainment and sports, lifestyle, media and technology. The three-day event will include inspiring talks, culture classes, film screenings, networking sessions and the Innovation Slam Competition programmed to be both intellectually stimulating and professionally rewarding. The conference was created to attract a national audience of influencers to engage in high-level networking and sample the rich cultural offerings of the greater Miami area. Other partners include Black Enterprise and Uptown magazines and the Miami Beach Visitor and Convention Authority (MBVCA).

Visit www.PlungeCon.com for complete list of speakers, event updates and to purchase tickets.

About Film Life
Film Life, Inc., is a multifaceted entertainment company headquartered in New York City. The company was founded in 2001 by Jeff Friday, its current CEO. Film Life is primarily involved with event production, developing innovative content across all forms of media, and providing strategic advisory services to a wide range of corporations in the entertainment, tourism and consumer product industries.

About The Greater Miami Convention & Visitors Bureau
The Greater Miami Convention & Visitors Bureau (GMCVB) is an accredited not-for-profit sales and marketing organization whose mission is to attract visitors to Greater Miami and the Beaches for leisure, business and conventions. To get further engaged with Miami and the Beaches, join the conversation by following them on their social media channels at Facebook, Twitter, LinkedIn, Instagram and Pinterest.

Follow Plunge on Social Media:

Twitter: http://twitter.com/plungeevents

Facebook: https://www.facebook.com/pages/Plunge-Events/330822670415283

Instagram: www.Instagram.com/plungeevents

LinkedIn: https://www.linkedin.com/company/5324204?trk=tyah&trkInfo=tarId%3A1410820331714%2Ctas%3Aplunge%20culture%2Cidx%3A1-1-1

CONTACT: HUFF Events & PR

Michelle L. Huff
michelle@huffent.com

212.239.1732

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